MELISSA 
CAMPBELL

Artificial Intelligence isn’t a far-off concept anymore, it’s already reshaping how we plan, design and deliver experiences. However, success with AI doesn’t come from chasing every shiny new tool. It comes from knowing where it adds value, why it matters, and how to blend it into your workflow. Read on. for practical advice on how to use AI in events and marketing.

Why a Fractional Executive Might Be Your Smartest Hire This Year In an era where agility, creativity, and budget efficiency are more important than ever, many organizations are rethinking traditional hiring models. Enter the "Fractional Director" role

The experiential landscape is evolving rapidly. With rising client expectations, tighter budgets, and new technologies entering the mix. Event agencies are under more pressure than ever to innovate, not just creatively, but strategically.