MELISSA 
CAMPBELL

Most agency owners don’t start out wanting to be “business people”. They’re creatives. Producers. Doers. People who get a buzz from making things happen. But here’s the hard truth:

The experiential landscape is evolving rapidly. With rising client expectations, tighter budgets, and new technologies entering the mix. Event agencies are under more pressure than ever to innovate, not just creatively, but strategically.

Scaling an events function, whether in-house or agency-side, can feel like walking a tightrope. You’re balancing growing demands, tight timelines, shifting stakeholder expectations, and the pressure to deliver experiences that not only impress but also perform. The good news? With the right mindset, structure and support, it’s absolutely possible to scale your event efforts without losing the momentum.