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SERVICES OVERVIEW

Trusted, Senior-level input without the long-term commitment

With 18+ years of global experience in events, experiential marketing, and agency operations, I partner with brands and agencies; bringing senior-level expertise, strategy and operational excellence without the full-time overhead.

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I work with ambitious teams who need:

  • A strategic senior large-scale event lead to plug in fast

  • Experiential thinking to elevate their campaigns

  • Operational support to scale their agency or events function

  • Trusted, senior-level input without the long-term commitment
     

As a consultant and advisor, I offer flexible support across:

  •  Large-Scale Live Event Strategy & Execution

  •  Experiential Campaign Development

  •  Creative Pitching & Proposal Support

  •  Event Audits & Brand Experience Clinics

  • Agency Ops & Workflow Optimization

  • Agency Change & Transformation

  • Coaching, Mentoring, Team Training

  • Playbooks, Toolkits and Templates

SERVICES

Experiential Consulting

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Ideal for: Brands, startups, or agencies who need senior-level strategic insight and creative direction for campaigns, activations and live experiences.  

 

Commitment:
Between 8–16 hours per week (flexible depending on needs)

 

Key Deliverables:

  • Brand Experience Strategy

  • Creative Direction and Experiential Ideation

  • Weekly Experiential Strategy Sessions with internal teams

  • Development of annual or campaign-specific event strategies

  • Guidance on experience design with audience first thinking 

  • Client pitch support or proposal reviews

  • Measurement frameworks to track real ROI

  • High-level reporting to leadership/stakeholders

 

Investment:
Starting from 180 USD per hour
 


FRACTIONAL DIRECTOR 

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Ideal for: Brands or agencies that need senior experiential expertise without the full-time cost. Covers creative strategy, experience architecture, and team alignment from concept to execution.  

 

Commitment:
Min 16 hours+ per month (flexible depending on needs)

 

Key Deliverables:

  • Hands-on leadership

  • Full event/experience architecture

  • Cross-functional team alignment

  • ROI measurement framework

  • Optional on-site attendance

 

Investment:
Starting from 180 USD per hour

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Event Audits / Brand Experience Clinics

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Ideal for: Brands, startups, or agencies who need senior-level honest, actionable feedback on what’s working, what’s not and where to go next.

 

Commitment:
Between 8–16 hours per week (flexible depending on needs)

 

Key Deliverables:

  • 60-90 minute weekly "clinic" sessions with internal teams

  • Full audit of strategy, creative, delivery and experience touchpoints

  • Wrap report support 

  • Recommendations to improve 

  • High-level reporting to leadership/stakeholders

  • Optional: workshops or team feedback sessions

 

Investment:
Starting from 150 USD per hour

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Agency Advisory

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Ideal for: Brands, startups, or agencies who need senior-level leadership plugged in part-time on a rolling basis.

 

Commitment:
Between 8–16 hours per week (flexible depending on needs)

 

Key Deliverables:

  • Team Cultural Fit Assessments

  • Operational Workflow and Delivery Audits 

  • Pricing Strategy & Margin Management

  • Project Process Design 

  • Resource Mapping and Team Structure  

  • Retainer vs Project Model Planning

  • Development of Annual Strategies

  • Internal Team Mentoring or Skills Development Planning 

  • Reporting Frameworks 

 

Investment:
Starting from 200 USD per Hour 
(Price will be quoted based on time commitment)

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Coaching & Mentorship​


Ideal for: Aspiring leaders, middle management, future agency owners who want practical coaching and actionable insights. 

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Scope:
1:1 mentoring calls with tailored advice 

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Key Deliverables:

  • Goal mapping, midset and accountability support

  • Personal Brand and niche clarity 

  • Access to templates, tools and sanity-saving shortcuts 
     

For Future Founders: 

  • Launch Strategy, Service Design and systems support 

 

Investment:
Priced per per individual needs 

 

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Project-Based Support​


Ideal for: One-off projects, high-profile campaigns, large-scale events, or brand activations requiring full-spectrum senior oversight.

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Scope:
End-to-end project management 

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Key Deliverables:

  • Creative concept development

  • Event design and experience mapping

  • Timeline and budget management

  • Vendor sourcing and briefing

  • Stakeholder management

  • Team leadership

  • On-site leadership and execution

  • Post-event reporting and debrief

 

Investment:
Priced per project based on scope and timeline

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Optional Add-ons (Available Across Packages)

  • Custom SOPs or internal playbooks

  • Training workshops for in-house teams

  • Content curation & speaker selection

  • Event debrief templates & post-mortems

  • Brand experience audits

  • Client experiential playbooks 

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Investment: 

Priced based on scope

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LET'S CONNECT

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Thanks for reaching out, I'll be in touch soon!

© 2025 melissa-campbell.com, all rights reserved

Mel Campbell | Experiential Consultant 

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