MELISSA
CAMPBELL
SERVICES OVERVIEW
Trusted, Senior-level input without the long-term commitment
With 18+ years of global experience in events, experiential marketing, and agency operations, I partner with brands and agencies; bringing senior-level expertise, strategy and operational excellence without the full-time overhead.
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I work with ambitious teams who need:
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A strategic senior large-scale event lead to plug in fast
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Experiential thinking to elevate their campaigns
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Operational support to scale their agency or events function
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Trusted, senior-level input without the long-term commitment
As a consultant and advisor, I offer flexible support across:
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Large-Scale Live Event Strategy & Execution
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Experiential Campaign Development
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Creative Pitching & Proposal Support
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Event Audits & Brand Experience Clinics
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Agency Ops & Workflow Optimization
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Agency Change & Transformation
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Coaching, Mentoring, Team Training
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Playbooks, Toolkits and Templates
SERVICES
Experiential Consulting
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Ideal for: Brands, startups, or agencies who need senior-level strategic insight and creative direction for campaigns, activations and live experiences.
Commitment:
Between 8–16 hours per week (flexible depending on needs)
Key Deliverables:
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Brand Experience Strategy
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Creative Direction and Experiential Ideation
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Weekly Experiential Strategy Sessions with internal teams
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Development of annual or campaign-specific event strategies
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Guidance on experience design with audience first thinking
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Client pitch support or proposal reviews
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Measurement frameworks to track real ROI
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High-level reporting to leadership/stakeholders
Investment:
Starting from 180 USD per hour
FRACTIONAL DIRECTOR
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Ideal for: Brands or agencies that need senior experiential expertise without the full-time cost. Covers creative strategy, experience architecture, and team alignment from concept to execution.
Commitment:
Min 16 hours+ per month (flexible depending on needs)
Key Deliverables:
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Hands-on leadership
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Full event/experience architecture
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Cross-functional team alignment
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ROI measurement framework
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Optional on-site attendance
Investment:
Starting from 180 USD per hour
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Event Audits / Brand Experience Clinics
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Ideal for: Brands, startups, or agencies who need senior-level honest, actionable feedback on what’s working, what’s not and where to go next.
Commitment:
Between 8–16 hours per week (flexible depending on needs)
Key Deliverables:
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60-90 minute weekly "clinic" sessions with internal teams
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Full audit of strategy, creative, delivery and experience touchpoints
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Wrap report support
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Recommendations to improve
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High-level reporting to leadership/stakeholders
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Optional: workshops or team feedback sessions
Investment:
Starting from 150 USD per hour
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Agency Advisory
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Ideal for: Brands, startups, or agencies who need senior-level leadership plugged in part-time on a rolling basis.
Commitment:
Between 8–16 hours per week (flexible depending on needs)
Key Deliverables:
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Team Cultural Fit Assessments
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Operational Workflow and Delivery Audits
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Pricing Strategy & Margin Management
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Project Process Design
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Resource Mapping and Team Structure
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Retainer vs Project Model Planning
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Development of Annual Strategies
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Internal Team Mentoring or Skills Development Planning
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Reporting Frameworks
Investment:
Starting from 200 USD per Hour
(Price will be quoted based on time commitment)
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Coaching & Mentorship​
Ideal for: Aspiring leaders, middle management, future agency owners who want practical coaching and actionable insights.
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Scope:
1:1 mentoring calls with tailored advice
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Key Deliverables:
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Goal mapping, midset and accountability support
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Personal Brand and niche clarity
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Access to templates, tools and sanity-saving shortcuts
For Future Founders:
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Launch Strategy, Service Design and systems support
Investment:
Priced per per individual needs
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Project-Based Support​
Ideal for: One-off projects, high-profile campaigns, large-scale events, or brand activations requiring full-spectrum senior oversight.
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Scope:
End-to-end project management
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Key Deliverables:
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Creative concept development
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Event design and experience mapping
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Timeline and budget management
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Vendor sourcing and briefing
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Stakeholder management
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Team leadership
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On-site leadership and execution
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Post-event reporting and debrief
Investment:
Priced per project based on scope and timeline
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Optional Add-ons (Available Across Packages)
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Custom SOPs or internal playbooks
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Training workshops for in-house teams
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Content curation & speaker selection
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Event debrief templates & post-mortems
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Brand experience audits
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Client experiential playbooks
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Investment:
Priced based on scope
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